CapeCodBranding - Latest Comments

Re: The Entrepreneurial Battlefield

John R. Sedivy — Tue, 07 Jun 2011 12:59:37 -0000

Glad you enjoyed it and thank you for your comment!

Re: The Entrepreneurial Battlefield

User 3321 — Sun, 10 Apr 2011 18:54:22 -0000

Me and my daughter enjoyed reading your blog post. Keep up the good work.

Re: Knowing Your Audience

CCB — Thu, 26 Mar 2009 13:29:17 -0000

Hi Adele,

Glad to have you here and thank you for taking the time to comment! Interesting - when comparing my corporate to entrepreneurial experience I have found what you are saying to be very true. It makes sense that I, and other entrepreneurs need to leverage this aspect. I am eager to learn more about this through your blog and hope you return in the future!

Best,

John R. Sedivy

Re: Knowing Your Audience

CCB — Thu, 26 Mar 2009 13:24:43 -0000

Hi David,

Thank you so much for returning, and introducing me to Adele's work! I look forward to your other books, and learning more about buyer personas.

Best,

John R. Sedivy

Re: Knowing Your Audience

Adele Revella — Thu, 26 Mar 2009 11:02:48 -0000

Hi John -- thanks for spreading the message about buyer personas. Most small companies have a significant advantage over their larger competitors in this respect -- they generally spend more time in the market and thus have more insight into their buyers. Plus there are fewer people within the company who need to understand the buyers. Entrepreneurs need to consciously leverage this advantage and make a commitment to sustaining it as they grow.

Re: Knowing Your Audience

David Meerman Scott — Thu, 26 Mar 2009 04:58:00 -0000

Thanks again for referencing my work. Glad that my books have been helpful to you. And Adele is a real pro when it comes to buyer personas. Her blog is great. Take care, David

Re: What Value Do You Offer?

CCB — Sat, 21 Mar 2009 19:37:19 -0000

Hmmm....definitely making me think hard for a Saturday night - I will have to reflect back to my former life. Let's try this:

"I assist organizations by putting their product in their customers' hands faster."

Wish I would have known this years ago! :)

-John R. Sedivy

Re: What Value Do You Offer?

Jamie Favreau — Sat, 21 Mar 2009 19:07:55 -0000

I will agree with you that pull marketing works a lot better than push. When I am networking I would rather get to know the person and there needs then have them try and sell me something.

How would you answer your own 15 second speech with what you used to do in the Systems Engineer realm? I am curious about it.

Re: What Value Do You Offer?

CCB — Sat, 21 Mar 2009 10:18:08 -0000

Thanks - Look forward to seeing you again sometime!

-John R. Sedivy

Re: What Value Do You Offer?

Pam Stuckey — Sat, 21 Mar 2009 10:09:37 -0000

Wonderful essay.

I found your site on alphainventions.com
Love the traffic

Re: What Value Do You Offer?

CCB — Sat, 21 Mar 2009 09:48:53 -0000

Thank you for the feedback and stopping by. I really enjoyed World Wide Rave and look forward to your future work!

-John R. Sedivy

Re: What Value Do You Offer?

David Meerman Scott — Sat, 21 Mar 2009 08:56:10 -0000

This is a great essay and analysis. Thanks for including a bit about my book World Wide Rave. David

Re: The Power Of Crowds

CCB — Tue, 17 Mar 2009 13:02:01 -0000

Hi Rich,

Thanks for stopping by and commenting - excellent points on both counts! I did struggle a bit with the OSX example, having realized it was a hybrid - however based on your comment your knowledge is much deeper than mine in this area. In the end I went with the rationale that one must purchase it to use it as you had mentioned. This does imply a closed nature, although less than other operating systems. I do agree that there is a great benefit to the hybrid nature, especially when stacked against the competition.

Concerning gatekeepers I couldn't agree more. Gatekeepers are essential to maintaining quality and directing the project by receiving and screening the results. One cannot simply announce the project and step back - monitoring and direction is required. The overall benefit here is that many eyes can solve a problem faster than just one or a select few - especially if the few sets of eyes are from the same organization. Diversity is beneficial in this instance. Here at this blog we have had problems solved within hours by the crowd that might have otherwise taken days or weeks to solve on our own.

The best method of maintaining quality over time is to break the task into small, discrete components. This allows for small chunks to be completed quickly and also allows for ease of monitoring of quality. Of course this pushes complexity to integration - and you know as well as I that integration is no trivial task and has its own set of headaches. If managed effectively I believe this could be a powerful tool, but would require a strong integration, management, and quality team. It will be interesting to see where this goes over time.

Thanks again and I hope to hear more from you!

Re: The Power Of Crowds

Rich — Tue, 17 Mar 2009 11:56:17 -0000

added to above after I thought about it for a minute:

I think one problem with crowd sourcing is that the output after a length of time tends toward moderate. You can't design by commity for ever. A prime example of this is the Linux kernel. Yes, there are hundreds (probably thousands) of guys that hack on the Linux kernel, but there is only one gate keeper. If Torvalds doesn't want something in the kernel it isn't going to get in there. This keeps the kernel moving forward so that it doesn't tend toward mediocrity. In fact, there are only a handful of developers world wide that can submit changes to the kernel directly (all have been blessed by Torvalds and recieve direction from him as well).

The same goes for the NASA program. They had several people pouring over the work of the crowd. You won't get that high quality product without very knowledgable gate keepers behind the scenes.

--R

Re: The Power Of Crowds

Rich — Tue, 17 Mar 2009 11:46:42 -0000

Hey John,

Mac OS X is not a really good example of closed source. It is actually a hybrid. The code for the interface (Aqua) is closed, but the kernel and other parts of the OS are open source.

http://developer.apple.com/ope...

The Darwin Kernel is based on Mach 3.0 and the UNIX layer is FreeBSD 5.

The rendering engine in Safari is also open (Webkit).

Some people would argue that it is essentially closed as you can't run OS X without buying it, but I think that it benefits greatly from its hybrid nature.

--R

Re: The Power Of Viral Marketing

CCB — Thu, 12 Mar 2009 10:22:35 -0000

Thanks Chris!

Re: The Power Of Viral Marketing

Christopher Seufert — Thu, 12 Mar 2009 09:52:57 -0000

Great job John.

Re: The Power Of Viral Marketing

CCB — Thu, 12 Mar 2009 09:10:18 -0000

Hi Lisa,

No problem, it was my pleasure - I really enjoyed the book and look forward to seeing more from you in the future. Thanks for stopping by and commenting! I also hope we cross paths sometime on the Cape.

Best,

John R. Sedivy

Re: The Power Of Viral Marketing

CCB — Thu, 12 Mar 2009 09:07:20 -0000

Hi Yutairui,

Thanks for visiting and the feedback - it is very much appreciated! I am glad you enjoyed the article.

Best,

John R. Sedivy

Re: The Power Of Viral Marketing

Lisa Genova — Thu, 12 Mar 2009 08:29:22 -0000

Hi John,

Thanks so much for reading Still Alice and for writing this great article! I hope to meet you some time on the Cape!

All Best,
Lisa Genova

Re: The Power Of Viral Marketing

Yutairui — Wed, 11 Mar 2009 23:16:02 -0000

Hi,
I stumbled across your blog through alphainventions.com and was very pleased to have done so.
I thought it was incisive and informative and thought you might be pleased to know that.
Thanks!

Re: The Death Of A Brand?

CCB — Wed, 11 Mar 2009 10:15:34 -0000

Thank you - we look forward to seeing more of you!

-John R. Sedivy

Re: The Death Of A Brand?

Tom Humes — Mon, 09 Mar 2009 19:47:28 -0000

Nice Site layout for your blog. I am looking forward to reading more from you.

Tom Humes

Re: All In One SEO Pack for WordPress

technical seo — Wed, 04 Mar 2009 08:19:20 -0000

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Re: Six Blog Items Worth Measuring

CCB — Wed, 18 Feb 2009 04:30:04 -0000

Hi Ron - You are correct in that there are quite a few TBDs which was purposeful. At least in the beginning we are re-evaluating goals on a monthly basis - minimum, therefore future months will be TBD at least for now. This is our method and admittedly may not be for everyone, but has worked splendidly for us. We are just providing transparency to allow others to view what we are doing as full disclosure which in turn will assist the online community, at least in part. Feel free to tailor as you see fit and thank you for visiting and your comments!

-John R. Sedivy